A redefined brand identity and modern, approachable digital experience for an accounting firm committed to simplifying financial complexity.
Creative Direction
Brand Identity
Web Design
Workshop
Multi-part collaborative branding workshops were conducted to define core elements of the brand platform - its mission, vision, and values.
Through guided exercises and stakeholder interviews and discussions, we aligned on the brand’s purpose, long-term aspirations and guiding principles.
Deliverable
The final deliverable was a clear, actionable brand strategy toolkit document that provides strategic direction for future design decisions and developed a shared understanding of what the brand stands for and aims to achieve.
Design
As part of the brand identity development process, multiple visual directions are explored to shape the brand’s logo, wordmark, color palette and overall style.
Through iterative design rounds and collaborative feedback sessions with the client, we validate decisions, strengthen the visual system and build a cohesive identity that aligns with the brand platform and audience.
Deliverable
The engagement concluded with the creation of a comprehensive brand guideline document, providing clear standards for consistent application across all brand touchpoints.
Design
Finally, insights were translated from the brand strategy and identity workshops into a refined digital web experience to express the brand’s personality.
Strategic design decisions, informed by brand principles, result in a refreshed web experience that feels contemporary, approachable and unmistakably aligned with the brand’s core identity.
© Brandon Herring. All Rights Reserved.
All product names, logos and brands are property of their respective owners.
All company, product and service names used in this website are for identification purposes only.
