A revolutionized brand identity that reflects Microtech's unrivaled quality, precision engineering and exceptional product design.
Creative Direction
Brand Identity
Web Design
Visual Design
Photography
Events
Having never been revisited since the company's inception in 1994, the brand identity was reimagined to reflect Mircotech's superior quality and rigorous engineering and manufacturing tolerances.
The result is a combination of utility and technology, designed to future-proof the brand and honor the origins of one of the world's first tools.
To align with updated brand standards, we managed all aspects of product photography - production, shooting and editing.
The web experience needed to reflect the same exceptional quality as Microtech's products. To do this, we prioritized the product in a way to highlight its form, features and functionality.
Products were used as hero characters, and their stories guided users through their features and functionality.
An equally immersive mobile experience minimizes the interface and helps keep users focused on the product and its details.
© Brandon Herring. All Rights Reserved.
All product names, logos and brands are property of their respective owners.
All company, product and service names used in this website are for identification purposes only.
