A small, employee-owned company on a mission to inspire communities to live more adventurous lives.
Art Direction
Brand Identity
UX / UI
E-Commerce
Events
Marketing Director: Phil Adams
Photography: Matt Ritscher, Kris Cheng
We set out to elevate the entire Triple Aught Design brand experience, with updates throughout the brand identity, marketing assets, product graphics and e-commerce.
The existing website showcased impressive lifestyle photography, but fell short in most other aspects.
With 95% of sales being direct to consumer via their website, it needed to communicate each product's form, fit and feel. But beyond simply inspiring users to purchase products, the ultimate goal was to empower them to lead more adventurous lives.
We redefined the brand's online shopping experience through story-driven e-commerce.
Accurately represented studio photography was essential to communicate the product's form, fit and material.
Art direction, production and editing processes were standardized to ensure products maintained consistent size, exposure, accurate material color and are posed to best show their ideal fit.
The pursuit of adventure begins with an inspired mission.
The right gear makes it not only possible, but makes you:
MISSION CAPABLE
This principle guided our story-driven, e-commerce experience.
Through product stories centered around adventure,
we created a brand story that redefines online shopping.
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All company, product and service names used in this website are for identification purposes only.