A scalable, multi-brand design system that unified diverse product experiences while preserving each brand’s distinct identity.
Design Systems
UX/ UI Design
Web Design
GoTo Foods was faced with the challenge of managing multiple quick service food brands, each operating its own app and web platforms with overlapping but inconsistent features, fragmented UX flows and distinct brand identities.
This fragmentation created inefficiencies in design and development paired with increased maintenance costs, making it difficult to scale, innovate and express a cohesive yet flexible brand experience.
A white-label design system was created to establish a foundation of shared, reusable components and feature patterns.
The system reduces maintenance overhead and lowers the cost of ongoing enhancements while allowing each brand to maintain and express its unique personality.
Configurable brand elements such as color, typography and illustrations are integrated into flexible theming and content patterns, ensuring each brand retains its distinct identity, while standardizing the underlying structure and interaction patterns.
To ensure consistency between design and development teams, brand attributes are tokenized, hosted and synced to an external repository. Design updates can be synced directly to a dev environment, creating a streamlined and continuously up-to-date production instance.
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